Social Media
Below you'll find a variety of social media channels that I have had a professional impact on. Including, carefully curating posts, specially designed to succeed while adhering to specific branding of each company, and scheduling a well strategized social media plan and calendar.
I worked for How To Cake It for 3 years as an editor and occasionally a videographer. My main responsibility was editing content for all of their social media platforms. I spent years learning how to edit videos that grabbed attention and worked well with each platform's algorithm in order to optimize engagement.
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Kindred Spirits Pole is a small Canadian business where people can practice aerial arts in a supportive and safe environment. I work closely with the owner of Kindred Spirits to support her in Marketing as well as social media. I maintain a consistent posting schedule with content personally curated for the brand, advertise all upcoming events and classes, schedule regular photoshoots with members and provide videography coverage. I am very passionate about this company and it's community.
The Yolanda Gampp Instagram is an extension of How To Cake It. During my time with How To Cake It, I would provide social media posts for both accounts. How To Cake It also had accounts on TikTok and Facebook, which I provided posts for as well, carefully curating the content to each platform's specific audience.